Porsche to start online car sales in US

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Luxury car manufacturer, Porsche has said that it is launching online car sales in the US for the first time.

The pilot project has been worked on jointly with 25 dealers. This provides convenient shopping from browsers or mobile devices with the ease of completing the paperwork on-screen – shortening and easing the process from selection to contract, the company said in a statement. All the new and pre-owned vehicles that are in-stock will be featured.

“Physical and digital retail experiences have to work hand in hand, yet stay typically Porsche. Offering our customers an enhanced digital option for acquiring a Porsche makes this experience even more accessible and more convenient,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.

According to the company, once an online order is submitted, customers can visit the dealership just once for final signatures and to collect their car.